Writing
August 20, 2026 · 4 min read
No team, real revenue, and a tool stack that actually earns its monthly cost. Here's what I actually run a $30k/month Shopify brand on — and just as importantly, what I've deliberately left out.
Read →Aug 20, 2026 · 5 min
Multi-touch attribution is usually sold as something you need a data team to run. Here's what it actually means, why most guides assume you'll hire someone, and what a readable, confidence-scored answer looks like for one real order.
Aug 20, 2026 · 5 min
iOS 14.5 was 2021's problem. iOS 26's Link Tracking Protection is 2026's — and it's already stripping click IDs from a quarter of your traffic. Here's what actually changed, what still gets through, and what to do about it.
Aug 20, 2026 · 4 min
Meta says 3.2x. Google says 2.1x. Your actual blended number is neither. Here's why every platform can be "right" and still disagree, and what actually tells you which channel deserves the next dollar.
Aug 20, 2026 · 5 min
GA4 doesn't just occasionally miscount your Shopify revenue — it's structurally set up to. Here's the checkout-domain mechanic everyone explains, the 2026 wrinkle nobody's caught up on yet, and what to actually check.
Aug 20, 2026 · 5 min
Meta and Shopify are both telling the truth about numbers that will never match — here's why, what actually explains most of the gap, and what to check before you assume either platform is lying to you.
Aug 20, 2026 · 1 min · Example
A placeholder entry proving the blog template renders correctly. Not a real article.
