Get Started
Tutti Docs
Tutti is the hub for your Shopify store's whole stack. It connects Shopify, your ad accounts, and GA4, watches them for problems, and tells you — with real evidence, not a guess — which channel actually earned each sale.
How to use these docs
Everything here describes what Tutti actually does today, not a roadmap. Use the sidebar to jump straight to the part you care about, or start with the two pages below if you're new.
- 1
Read “Why It's Different” first
The short version of what makes Tutti's attribution worth trusting more than a typical dashboard.
- 2
Then “How Attribution Works”
The actual mechanics — in plain language — behind every confidence score you'll see in the app.
- 3
Then whichever page of the app you're looking at
Summary Dashboard, Attribution Page, Live Orders, Ask Tutti — each has its own page here.
What's covered
Why It's Different
Why Tutti's numbers are worth trusting more than a typical attribution tool.
Read more →What's New
Read more →How Attribution Works
The evidence Tutti uses to match a sale to the channel that actually earned it.
Read more →The Tutti Pixel
The first-party pixel that catches ad clicks before they get lost.
Read more →Summary Dashboard
Your home page — blended revenue, spend, and ROAS, fully customizable.
Read more →Custom Metrics
Build your own metric from any connected platform's numbers.
Read more →Attribution Page
One table for every channel, down to the exact ad that earned the sale.
Read more →Live Orders
Every order as it happens, plus a full purchase journey per customer.
Read more →Health Checks & Tasks
Tutti watching your numbers in the background and flagging what's worth a look.
Read more →Ask Tutti
A chat assistant with live access to your real data.
Read more →Team Members
Share your workspace with people on your team.
Read more →Integrations
What each connected tool — Shopify, Meta, Google Ads, GA4 — is actually for.
Read more →