The Summary dashboard

At the top of the page: your total revenue, total ad spend, and blended ROAS for whatever date range you've selected, combining every platform into one number. Below that, a per-channel table shows how that revenue actually breaks down — reconciled the way How Attribution Works describes, not just each platform's own self-reported guess.

If you've set a daily budget on Meta Ads or Google Ads, it shows right alongside your actual spend, so overspend is visible at a glance instead of something you have to go check on each platform separately.

A date-range picker in the header controls the whole page — pick a preset (Today, This Week, Last 7 Days, Last 30 Days, and more) or any custom range. A separate dropdown lets you compare that range against the previous period or the same period last year, so you can see whether a number is actually moving, not just what it is right now.

Your selected range stays put as you move between pages, instead of resetting each time — and dates you haven't reached yet are greyed out in the calendar, since there's no data for them yet.

Below the blended numbers, each connected platform — Shopify, Meta Ads, Google Ads, GA4 — gets its own block of key metrics, each with a small trend line so you can see the shape of the last two weeks at a glance, not just today's number.

What's available to add

Every block has more metrics available than what's shown by default — pull in whichever ones actually matter for how you run the store. Recent additions include:

• Meta Ads — Conversion Value, Add-to-Cart Rate, Checkout-Initiation Rate
• GA4 — Bounce Rate, Average Session Duration, Pageviews per Session, Total Users

Turn on Edit Dashboard to make changes: drag a metric tile to reorder it within its row (or tap and hold on mobile or tablet — reordering works properly with a touch now, not just a mouse), drag a whole platform block to change which one shows up first, and use the searchable “Add metric” picker — grouped by platform, including any custom metrics you've built — to bring in something that isn't currently shown. Tap or hover a tile to remove one you don't care about. Outside Edit mode, the page is just your finished dashboard — none of the editing controls are in the way.

Save multiple views, and it's personal

• Changes are a draft until you hit Save — Cancel discards them and goes back to what you last saved.
• You can save more than one named layout — a "Marketing" view and an "Executive" view, for example — and switch between them. Starting a new view offers two templates (Marketing, and Executive / Weekly Check-in) as well as a blank layout.
• Your views are yours alone. If you've shared your workspace with a team member (see Team Members), their own layout and saved views can look completely different from yours.

Shopify gets six metrics of its own: Total Sales, Sessions, Orders, Average Order Value, Conversion Rate, and Return Customer Rate. Sessions and Conversion Rate are built from the Tutti Pixel, since Shopify doesn't expose a native session metric of its own — the closest honest read on real storefront traffic available.

If none of the built-in metrics say exactly what you want, you can build your own out of any connected platform's numbers — with a live preview as you write it. See Custom Metrics for how.