Updates
What's new in Tutti
A running list of what's shipped, newest first — no internal detail, just what changed for you.
August 17, 2026
Build your own metrics
A new Custom Metric Builder lets you write formulas from any connected platform's numbers — a ROAS calculation that excludes GST, or a blended cost per order across two platforms, for example — with a live preview as you build and clear feedback if something's wrong. Once saved, add it to your dashboard just like any built-in metric. Custom metrics are shared across your whole workspace, so anyone you've invited can see and use the ones you build.
August 17, 2026
Seven new metrics, and starting templates for new views
Track Meta Ads Conversion Value, Add-to-Cart Rate, and Checkout-Initiation Rate, plus GA4 Bounce Rate, Average Session Duration, Pageviews per Session, and Total Users. Creating a new saved dashboard view now also offers two starting templates — Marketing, and Executive / Weekly Check-in — instead of a blank page.
August 17, 2026
A better "Add metric" picker, and touch-friendly reordering
The metric picker is now searchable and grouped by platform instead of a small unlabeled list, tile reordering works with a tap on mobile and tablet (not just mouse drag-and-drop), the top blended-performance row can hold more metrics than before, and the Default View dropdown no longer renders off-screen on small screens.
August 16, 2026
Compare Tutti's numbers with the platform's own
The Attribution page now has a Tutti Attribution / Platform Attribution toggle, so you can see Tutti's reconciled numbers and Meta or Google Ads' own self-reported numbers side by side. Also fixed the totals row at the bottom of that table, which wasn't summing correctly.
August 16, 2026
Non-ad channels no longer show a spend number
Organic and Social, Excluded, and Klaviyo have no ad spend behind them — that column now correctly shows "—" instead of a number that didn't belong there.
August 16, 2026
Calendar fixes
Your selected date range now stays put as you move between pages instead of resetting, dates that aren't available yet are greyed out, and the month-navigation arrows moved next to the month name where they're actually easy to see and tap.
August 16, 2026
Amazon and draft orders no longer show as "Data pending"
These are real sales channels that were never part of the ad-tracked funnel, so tracking data was never going to arrive for them. They're now correctly excluded from the Attribution Resolution breakdown instead of being mislabeled as pending.
August 15, 2026
Settings, all in one place
General, Integrations, Team, and Pixel settings now live on one Settings page with tabs, instead of being spread across separate pages.
August 15, 2026
Tutti can now report purchases back to Meta
An opt-in setting (off by default) lets Tutti automatically send hashed customer purchase data back to Meta, to help their ad algorithm optimize toward real buyers. A visible log in Settings shows exactly what's been sent.
August 15, 2026
See which ad creatives are actually driving revenue
A new Creative Engine page shows Tutti's own attributed revenue next to each ad creative, not just Meta's self-reported numbers, plus a saved "Swipe File" for creatives worth reusing, a creative-variety score, and an alert when a running ad's performance is fatiguing.
August 15, 2026
Two attribution accuracy bugs fixed, and a new trend chart
Fixed a case where Tutti could credit Facebook for a sale when the real evidence actually pointed to Google, and a separate bug that was double-counting revenue on some matched orders. A new resolution trend chart shows how much of your revenue Tutti can confidently trace to a channel over time.
August 15, 2026
A clearer view of what Tutti can and can't confidently attribute
The Channel Overlap diagram on the Attribution page is replaced with a straightforward breakdown — Resolved, Ambiguous, and Unmatched revenue — plus the actual list of ambiguous orders, so you can see exactly which ones and why.
August 15, 2026
Tasks became a real board
Tasks now sit on a board with New, Snoozed, Approved, and Dismissed columns, with real snooze options instead of just accept or reject. If you keep dismissing the same kind of suggestion, Tutti now notices and offers to mute it.
August 15, 2026
Save multiple dashboard views, behind a cleaner edit mode
You can now save more than one layout — a "Marketing" view and an "Executive" view, for example — and switch between them from the Summary page. Editing now lives behind an explicit "Edit Dashboard" toggle, so day to day the page looks like a finished dashboard, not an editor.
August 15, 2026
See overspend at a glance
The daily ad budget you've set on Meta Ads and Google Ads now shows next to your actual spend on the Summary dashboard, so you can see when you've gone over.
August 15, 2026
Fixed undercounted revenue for historical date ranges
Blended Revenue and Shopify Total Sales were undercounting anything beyond a recent window. Historical ranges — "last month," for example — are now accurate.
August 15, 2026
Guided setup for new signups, and a real way to leave
New signups now get a guided setup instead of landing on an empty dashboard. There's also a real way to delete your account, or leave a shared workspace, from Settings.
August 15, 2026
CSV export, Task filters, and an Activity History page
Export Live Orders and the Attribution table to CSV, filter the Tasks page by status, and check the new Activity History page for a running record of everything Tutti has done in your workspace.
August 15, 2026
Fixed missing revenue from Amazon, draft, and point-of-sale orders
These orders were being silently excluded from Blended Revenue entirely, not just from attribution. Fixed — that revenue now shows up correctly.
August 14, 2026
Tutti now works properly on your phone
The dashboard, Attribution page, and every other screen are fully usable on mobile and tablet, not just desktop.
August 14, 2026
Invite your team
Bring teammates into your Tutti workspace by email — they sign in with their own Google account and see exactly what you see.
August 14, 2026
Shopify gets its own Summary block, with trend lines
Total Sales, Sessions, Orders, AOV, Conversion Rate, and Return Customer Rate now have a home on your Summary page, each with a small trend line under it.
August 14, 2026
Creative Analytics, Competitor Ad Monitoring, and this docs site
See which of your ad creatives are actually performing, keep an eye on competitors' running ads, and read through this new documentation site to see how it all works.
August 13, 2026
A redesigned dashboard: customizable Summary and a unified Attribution page
A new left-hand navigation, a Summary page you can drag and rearrange to fit how you work, and one Attribution page bringing Meta and Google Ads together in a single table.
August 13, 2026
Google Ads is connected
Google Ads campaign performance and spend now show up right alongside Meta Ads.
August 12, 2026
Pick any date range, and compare it
A full calendar date-range picker now drives every page in the dashboard, with an option to compare against the previous period or the same time last year.
August 12, 2026
See a customer's full purchase journey
Click any customer's name in Live Orders to see everything Tutti captured about their visit — every page view, cart add, and the ad that brought them in.
August 11, 2026
The Tutti Pixel: catching ad clicks before they can get lost
A first-party tracking pixel now captures ad clicks the moment they happen on your storefront, closing gaps that in-app browsers and stripped tracking links used to create.
August 11, 2026
Facebook attribution down to the individual ad
Attributed revenue in the Facebook drill-down now goes all the way from campaign to ad set to the specific ad, not just the campaign level.
August 10, 2026
A real attribution engine
Tutti now reconciles Shopify, GA4, and Facebook's disagreeing reports into one confident, explainable answer about where a sale actually came from.
August 10, 2026
Real-time sync status
Every connected platform now shows a real "last synced" status, and new Shopify orders update your dashboard within seconds instead of waiting for the next scheduled check.