Integrations

Your store itself, and the one connection everything else in Tutti is measured against. Shopify gives Tutti your real orders, revenue, and products — the ground truth every attribution match, dashboard number, and health check compares back to. Every other integration adds more evidence about why a sale happened; Shopify is the record that it happened at all.

Your Meta ad account — spend, campaigns, and Meta's own reported performance, reconciled against what Tutti's attribution engine actually found. Once connected, Meta campaigns show up on the Attribution page, drillable all the way down to individual ads, and Meta's own campaign activity becomes part of the evidence Tutti checks when matching a sale.

The same role as Meta Ads, for your Google Ads account — spend, campaign performance, and campaign-level attribution matching, shown the same way on the Attribution page. If Google Ads isn't connected yet but GA4 is, Tutti can show an estimated Google Ads spend number pulled from GA4's own reporting in the meantime, clearly labeled as an estimate rather than the real thing.

Session and channel data straight from Google Analytics — a second, independent read on where your traffic is coming from, used as corroborating evidence in attribution matching and shown in its own block on the Summary dashboard. It's especially useful for filling in the traffic picture on tools that aren't connected yet, like email platforms or other ad networks.