Ask Tutti

Ask “what should I work on today?” and you get Tutti's answer to the question every solo founder asks first. The plan is built from your live numbers — the opportunities Tutti has spotted, the actions already in flight, and what it's learned from past ones — and ranked by real impact, not listed in the order things happened to be found. The scan that produces it runs on its own every fifteen minutes, whether or not you ask.

If you've entered your product costs in Settings, the plan respects your real margins — a campaign that looks great on ROAS but loses money after costs won't be recommended for more budget.

Ask Tutti can pull data from every connected platform — Shopify, Meta Ads, Google Ads, GA4 — read every open opportunity and action with the evidence behind it, look up a specific customer's order or purchase journey by name, and query the same attribution results the Attribution page shows — including the confidence and reasoning behind a match, not just the headline number.

It knows what you're looking at

When you ask about a page you are looking at, Tutti knows which page — and which campaign, customer, or creative — you were viewing. “Why is this number down?” works without you having to describe what “this” is.

It remembers your business

Facts you tell it and lessons it learns — “we don't discount,” “that audience never converts” — go into a memory it checks before suggesting anything. You can see, add to, and remove everything it remembers from the Memory panel in Settings; nothing in there is hidden from you.

Every conversation is a persistent thread with its own automatic title. A history panel — the clock button next to “New thread” — shows recent conversations grouped by day; resume, rename, or archive any of them. When a conversation produces a suggested action, the action card links back to that exact conversation, and any action offers an “Ask Tutti about this” that starts a fresh thread already grounded on it.

When Ask Tutti gives you a number, it's reading it live from your real data, not from memory or a guess. When a finding is uncertain, it says so — the same honesty the rest of the product holds to applies here too, including telling you directly when an earlier answer in the same conversation needs revising in light of new evidence.

Ask Tutti can suggest an action — it cannot accept one, and it cannot make a change to your store, ad accounts, or budget by itself, full stop. Accepting, declining, and marking an action done are always yours (see Opportunities & Actions). The most Tutti can do to its own suggestions is withdraw one it no longer stands behind. This isn't a setting you can turn off — it's a fixed boundary in how Tutti is built.