Opportunities and Actions

Running in the background on a schedule, Tutti scans your numbers across every connected platform for the patterns worth acting on — spend going out on campaigns that aren't earning it back, a creative whose performance is fatiguing while it still holds real budget, budget sitting on a weaker campaign while a stronger one is capped, a product or campaign genuinely ready to scale, and shifts in where your revenue is actually coming from. Each finding becomes an opportunity you can read and act on.

Tutti is deliberately picky about what it surfaces: the bar is whether something would otherwise take you manually cross-referencing two or three tools to notice, not something you can already see at a glance on one dashboard. And if you've entered your product costs in Settings, opportunities respect real profitability — not just ROAS.

When an opportunity is worth doing something about — or when you and Tutti land on a next step in conversation — it becomes an Action: a concrete, plain-language suggestion carrying the evidence for exactly why Tutti raised it. Not four possible causes to sift through — the one thing worth doing, and the numbers behind it.

The board

Actions live on a board you work through like any other queue. Every suggested action offers exactly three moves, and all three are yours alone:

• Accept it — you're taking it on. It moves to in-flight while you make the change yourself, on the platform, the way you normally would.
• Decline it — with a reason. The reason isn't ceremony: Tutti remembers it, and won't keep re-suggesting something you've already said no to.
• Mark it done — once you've made the change.

Then Tutti measures what happened

After an action is done, Tutti watches the relevant numbers over the following days and records an honest verdict — it worked, it didn't, or the result was confounded by something else that changed at the same time. Those verdicts feed back in and shape what gets suggested next, so the system gets less noisy the longer you use it, not more.

Opportunities and actions carry an impact and a confidence level based on real dollars, not just percentages — and the plan ranks by that, so the thing most worth your next hour is at the top. A finding Tutti isn't confident about says so plainly rather than dressing itself up as a certainty.

• Decline reasons are remembered — repeatedly declined suggestions stop coming back.
• You can mute a whole platform's background suggestions from Settings if a connected tool is in a phase where you don't want the noise.
• Everything Tutti surfaces, and everything you decide, is logged on the Activity History page — there's always a record.