Automation
Health checks and Tasks
Tutti watches your connected accounts in the background and surfaces the things actually worth your attention — a real number, one concrete next step, and nothing gets touched without you approving it first.
What health checks watch for
Running in the background on a schedule, health checks compare your recent numbers against what came before — ROAS, cost per click, and revenue by traffic channel — across every connected platform. Tutti is deliberately picky about what it surfaces: the bar is whether something would otherwise take you manually cross-referencing two or three tools to notice, not something you can already see at a glance on one dashboard.
What a Task actually is
When a health check — or Ask Tutti, in conversation — finds something worth flagging, it creates a Task. A Task is a proposal, not an action: a real finding, in plain language, with exactly one concrete next step. You'll never see a Task listing four possible causes for you to sift through yourself — Tutti picks the one thing worth checking first.
An example, not an illustration
“Facebook ROAS down 29%, now 1.00x — down from 1.41x over the last 7 days. Worth a look at creative or targeting on that campaign before spend keeps going out at this rate.”
Each Task also carries an impact level — Low, Medium, or High — based on real dollars at risk, not just a percentage.
Approving, rejecting, and what actually executes
Every Task sits in a “proposed” state until you act on it. Most Tasks are informational — a heads-up worth your attention, with nothing to execute. A small number are automatable actions you can approve with one click, and even then, nothing happens against your real store or ad accounts until you approve it yourself.
- Approve a Task and, if it's automatable, Tutti carries it out against the real platform right then.
- Reject a Task and it's dismissed — no action taken, ever.
- Every Task and its outcome is logged, so there's always a record of what Tutti proposed and what you decided.